SOCIAL MEDIA MARKETING
What is Social Media Marketing?
Social Media is an Interactive Marketing Platform to Publish Ads, Posts, Blogs, Share Links & Pages to get maximum Reach & Response
Positive Response Are: Likes, Following, Pinning and Commenting Positively
Social Media Marketing Platforms Are: Facebook, Twitter, G+, Pinterest, Tumblr, LinkedIn, YouTube, Instagram, etc.
Social Media is an Interactive Marketing Platform to Publish Ads, Posts, Blogs, Share Links & Pages to get maximum Reach & Response
Positive Response Are: Likes, Following, Pinning and Commenting Positively
Social Media Marketing Platforms Are: Facebook, Twitter, G+, Pinterest, Tumblr, LinkedIn, YouTube, Instagram, etc.
Explanation
Facebook
Meaning / Advantages / Use Of Facebook:
Facebook is one of the top Social Media Marketing Sites that let's People Post, Share and Advertise to Get Quick Response.
Feedback Reception in the form of Likes & Comments.
What Facebook Does?
Facebook Helps Building Audience
(1) Free Audience Building(2) Paid Audience Building
Exp:
(1) Free Audience Building As:
a) Creating Group - Where Unlimited Members Can Join, Post, Comment, Share For Free
b) Inviting Friends - This To Let People Accept Your Request and Further Invite Them to 'Like' & 'Share' Your Page; 'Play a Game'; 'Install an App' or 'Attend the Event'.
(2) Paid Audience Building As:
Creating Ads in the form of -
a) Promoting Page
b) Promoting Website
c) Boosting Post
d) Getting Installs Of App
e) Getting Video Views / Promoting Video
f) Getting People To Claim An offer
g) Increase Engagement In App
h) Raising Attendance At Event
i) Increase Conversions On Website
Meaning / Advantages / Use Of Facebook:
Facebook is one of the top Social Media Marketing Sites that let's People Post, Share and Advertise to Get Quick Response.
Feedback Reception in the form of Likes & Comments.
What Facebook Does?
Facebook Helps Building Audience
(1) Free Audience Building(2) Paid Audience Building
Exp:
(1) Free Audience Building As:
a) Creating Group - Where Unlimited Members Can Join, Post, Comment, Share For Free
b) Inviting Friends - This To Let People Accept Your Request and Further Invite Them to 'Like' & 'Share' Your Page; 'Play a Game'; 'Install an App' or 'Attend the Event'.
(2) Paid Audience Building As:
Creating Ads in the form of -
a) Promoting Page
b) Promoting Website
c) Boosting Post
d) Getting Installs Of App
e) Getting Video Views / Promoting Video
f) Getting People To Claim An offer
g) Increase Engagement In App
h) Raising Attendance At Event
i) Increase Conversions On Website
Twitter
Meaning / Use Of Twitter:
Twitter is a micro blogger to Share Thoughts, Recent Happenings, Estimations, Webpage Links, Image Content, Video Links & More. Sharing & Posting is also known as 'Tweet' / 'Blog'.
Features & Advantages Of Twitter:
1) Twitter is used fro micro blogging i.e. to share Opinions, Recent Trends & Launches along with a specific Link.
2) Twitter is used to Promote Business with Short Description & Contact Info.
3) It enables people to visit back to the Webpages, Press Releases and Promotional Sites through sharing links.
4) It lets customer get in touch for Discussions, Ideation, Resolving Issues Related to Products & Services if any.
5) Twitter is Google Search Friendly - This may help more people reach Tweets and Follow the same.6) Twitter gives a real time snapshot related to a Topic to know what people are talking about.
7) Twitter Also Reports Your Activities Through Best Klout Scores (Between 1 to 100) & Impact
Twitter Paid Audience Generation
Twitter has an option to generate more traffic & audience to your Twitter Profile or Website, this is possible through Paid Ads.
Twitter Ads
1) Followers: To Increase Number Of Follower On Twitter
2) Website Clicks or Conversions: Directing People To Your Website For Further Achievement Of Goals
3) Tweet Engagements: Engaging More People With Your Tweets
4) App Installs or Engagements: Letting People To Install Apps & Engage With The Same
5) Leads On Twitter: Leads Is To Let The People Share Their Emails With You, These Emails Can Be Further Used For Email Campaign (To Send Updates, Offers & Newsletters)
Meaning / Use Of Twitter:
Twitter is a micro blogger to Share Thoughts, Recent Happenings, Estimations, Webpage Links, Image Content, Video Links & More. Sharing & Posting is also known as 'Tweet' / 'Blog'.
Features & Advantages Of Twitter:
1) Twitter is used fro micro blogging i.e. to share Opinions, Recent Trends & Launches along with a specific Link.
2) Twitter is used to Promote Business with Short Description & Contact Info.
3) It enables people to visit back to the Webpages, Press Releases and Promotional Sites through sharing links.
4) It lets customer get in touch for Discussions, Ideation, Resolving Issues Related to Products & Services if any.
5) Twitter is Google Search Friendly - This may help more people reach Tweets and Follow the same.6) Twitter gives a real time snapshot related to a Topic to know what people are talking about.
7) Twitter Also Reports Your Activities Through Best Klout Scores (Between 1 to 100) & Impact
Twitter Paid Audience Generation
Twitter has an option to generate more traffic & audience to your Twitter Profile or Website, this is possible through Paid Ads.
Twitter Ads
1) Followers: To Increase Number Of Follower On Twitter
2) Website Clicks or Conversions: Directing People To Your Website For Further Achievement Of Goals
3) Tweet Engagements: Engaging More People With Your Tweets
4) App Installs or Engagements: Letting People To Install Apps & Engage With The Same
5) Leads On Twitter: Leads Is To Let The People Share Their Emails With You, These Emails Can Be Further Used For Email Campaign (To Send Updates, Offers & Newsletters)
Google+ (G+)
Activities On Google+:
Creating Appealing Business Profile
Creating Business Page
Creating Joining Communities
Uploading Useful Contents Like Images & YouTube Videos
Adding Multiple Links & Emails For reference, Offering Services; & Contacts
Asking People In circle To Attend An Event; and Share Posts
Features & Advantages Of Google+:
1) Creating & Joining Communities: To Increase Post Views
2) Creating Page: To Post Current Trends, Offers & opportunities Related To Products & Services
3) Creating Local Business Profile: To Publish & Get Visible On Google Search Engine
4) Posting ON Google+ Profile & Google+ Page is Google Search Friendly
5) All Possible Activities On Google+ Followers & Recommend (+1) Yo People To View and Follow The Same
Activities On Google+:
Creating Appealing Business Profile
Creating Business Page
Creating Joining Communities
Uploading Useful Contents Like Images & YouTube Videos
Adding Multiple Links & Emails For reference, Offering Services; & Contacts
Asking People In circle To Attend An Event; and Share Posts
Features & Advantages Of Google+:
1) Creating & Joining Communities: To Increase Post Views
2) Creating Page: To Post Current Trends, Offers & opportunities Related To Products & Services
3) Creating Local Business Profile: To Publish & Get Visible On Google Search Engine
4) Posting ON Google+ Profile & Google+ Page is Google Search Friendly
5) All Possible Activities On Google+ Followers & Recommend (+1) Yo People To View and Follow The Same
Pinterest
Pinterest lets user Pin & discover new Pins to drive more traffic to website or a webpage which ultimately increases Sales & profit
Advantages / Use Of Pinterest:
1) New Boards and Pins can be created/added to let people Visit & Pin the same.
2) Pinterest is connected to Facebook, Twitter & Google+; This would help Inviting more people to Pin the Board or Pins.
3) Maximum Pinning would drive traffic to a website and ultimately increases online Sales of Products & Services.
4) Pinterest is Google Search Friendly.
5) It describes Business Info much clearly through Boards & Pins.
Pinterest lets user Pin & discover new Pins to drive more traffic to website or a webpage which ultimately increases Sales & profit
Advantages / Use Of Pinterest:
1) New Boards and Pins can be created/added to let people Visit & Pin the same.
2) Pinterest is connected to Facebook, Twitter & Google+; This would help Inviting more people to Pin the Board or Pins.
3) Maximum Pinning would drive traffic to a website and ultimately increases online Sales of Products & Services.
4) Pinterest is Google Search Friendly.
5) It describes Business Info much clearly through Boards & Pins.
YouTube
Advantages / Use Of YouTube:
1) YouTube Video not only Promotes but also Popularizes a video through its useful added contents.
2) More video viewing leads to more traffic which helps to get more subscribers.
3) Subscribers will lead to visit a Channel, this would increase more followers and buyers of Service & Products (for which Video has been made and published).
4) Besides this, it lets people 'Like' & 'Comment' on particular YouTube Video.
5) Negative Comments on Video would help Service Provide to make Improvements in Services/Products or Video.
Advantages / Use Of YouTube:
1) YouTube Video not only Promotes but also Popularizes a video through its useful added contents.
2) More video viewing leads to more traffic which helps to get more subscribers.
3) Subscribers will lead to visit a Channel, this would increase more followers and buyers of Service & Products (for which Video has been made and published).
4) Besides this, it lets people 'Like' & 'Comment' on particular YouTube Video.
5) Negative Comments on Video would help Service Provide to make Improvements in Services/Products or Video.
